Every small business deserves a great website to stay competitive in today’s marketplace. Well designed and planned websites provide essential information and improve the site visitor’s experience, which in turn results into sales conversions.
What information should I include in my website?
These are the 5 essential pages that every website should have to make the user’s experience positive and productive.
Consider this page your storefront, your business card, and your sales pitch. It should clearly state what your business is about and what makes you different or special compared to the competition. This is the page to display the “Call for Action” message on, such as:
- Call for a quote
- Buy now and save
- Watch demo
- Register now
- Make a reservation
- Schedule appointment
- Call for more information
This is the page to say who you are and why you are doing what you are doing. Tell a story about yourself, and don’t be afraid to get personal.
On the Services page, tell the visitors what you do, what services you offer, and what you can do for them. Illustrate the message with the pictures of your product. If you are a restaurant owner, this is a good place to include a menu. If you are in the services industry, include a price list here.
This page is your opportunity to brag. Ask satisfied customers to provide a brief review or a testimonial about your business. If you have a guest book, go through it, and select the best reviews to include on this page of your website.
You have grabbed the visitor’s attention so far by telling a great story about your company, yourself, and the services you offer. So, how do they contact you now? Make sure to include your company’s contact information such as the address, map, email address, and a contact form on this page.
This simple 5 page website structure is all you need to make a great presentation about your business on the internet.