Category Archives: General

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5 Pages your website needs

December 18th, 2013 | admin | Tags:

Every small business deserves a great website to stay competitive in today’s marketplace. Well designed and planned websites provide essential information and improve the site visitor’s experience, which in turn results into sales conversions. What information should I include in my website? These are the 5 essential pages that every website should have to make the user’s experience positive and productive. Home page Consider this page your storefront, your business card, and your sales pitch. It should clearly state what your business is about and what makes you different or […]

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SEO friendly content writing tips

October 11th, 2013 | admin | Tags:

Search Engine Optimization is about getting as many genuinely interested visitors to your website as possible. There are a number of things every blogger and copywriter should keep in mind when creating SEO friendly articles.  Besides the obvious, such as staying on topic, making your content original and interesting for your target audience, there are a few writing principles that search engines look for, that would improve your post’s ranking in web searches.  12 tips on how to write SEO friendly articles, copy and blog posts Keywords Before you even […]

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Marketing budget allocation tips for businesses

October 4th, 2013 | admin | Tags:

As a small business owner, you are careful about your marketing expenditures.  Obviously, you understand the importance of promoting your business, but after paying rent, salaries, and supplies expenses, yet marketing budget seems to be the intangible that is hard to estimate the value of. In the beginning, until you figure out where your customer base is coming from, you may be spending money equally on all your marketing and advertising tactics.  Once you start tracking where the majority of your customers originate, you will be surprised at how easy […]

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Can I purchase website template and do it myself?

October 4th, 2013 | admin | Tags:

Every once in a while, people ask me if they can purchase a website template for about $40 and  build  their website themselves.  Sure, its possible, but unless you have the necessary experience, skills and patience you may find it very challenging. Reasons why you don’t want to purchase a website template and create a website yourself Beyond just spending $40 or so, you need to register a domain, and you need to host the domain somewhere.  You need to know about PHP, the programming language commonly used by most […]

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