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DIY SEO tips for small businesses

October 7th, 2013 | admin | Tags:

If you have read the numerous articles about Search Engine Optimization on the web, you are probably wondering if SEO is something you can do yourself.  The answer is, to an extent, DIY SEO is possible!  In fact, we encourage our clients to engage in promoting their website as much as possible, because as a business owner, you know your industry and client base better than anyone else.

Can I DIY SEO?

Let’s take a look at DIY SEO.  In a nutshell, there are two parts to it:  On-page SEO and Off-page SEO.  On-page SEO optimizes the ways the search engines look at your page.  This is pretty technical, as it involves analyzing how your website is built, how clean the code is, keywords, headings, pictures, etc., and requires someone with technical skills to look at and fix it.

Off-page SEO deals with the fact how popular your website is on the web, and how many other websites link to it.  This is where the website owner, if desired, can contribute to promoting their website by DIY SEO, by posting comments on other people’s blogs, and maintaining their own blog, promoting their articles on their Facebook page, Pinterest, Google places, etc.  Not only it builds readership and client base, it also helps search engines think that your site is more reputable than others.

A lot of website owners are successfully promoting their websites on Facebook, Google, Pinterest, etc.  Not only is helps them build readership, client base, and promote their business, but it also improves their site’s reputation from the SEO point of view.

SEO is a slow and continuous process.  At Macy Web Solutions, we can handle the complete process for our business client’s over time, or guide you through the process and provide direction on how to maximize your website’s page ranking on the web to bring your website above competition in search results.