Search Engine Optimization is about getting as many genuinely interested visitors to your website as possible. There are a number of things every blogger and copywriter should keep in mind when creating SEO friendly articles. Besides the obvious, such as staying on topic, making your content original and interesting for your target audience, there are a few writing principles that search engines look for, that would improve your post’s ranking in web searches.
12 tips on how to write SEO friendly articles, copy and blog posts
Before you even start writing an article, put some thinking into what it’s going to be about, and what keyword or key phrase people would be searching for to find it on the internet. Then incorporate that keyword/phrase in the title of your page. You should also use that keyword/phrase in the first paragraph of the SEO friendly article.
Start the page title with the keyword/phrase, if possible, to improve the page ranking. Search engines prefer the page title to be minimum 40 characters: this way it will give the reader enough information on what the content is about. Title display in search engines is limited to 70 characters. Don’t make the title too long; yet use all the allotted space, if needed.
Share the knowledge: add the links in the body of your SEO friendly article to related articles on your website (inbound links), as well as to other websites (outbound links). Not only it improves your page ranking, but technically, you are doing other websites a favor. Outbound links pointing to a website, improve that website’s SEO as well. Therefore it is good to have friends with blogs, or to have multiple websites on related topics, and include outbound links to them.
Write copy that is at least 300 word long, and no longer than 1000 words. If the article is too long, it is not SEO friendly: consider making it a separate post and linking the two posts together.
SEO friendly content is the one that is easy to read. Keep writing simple. Your English teacher was right: keep sentences short and words simple to improve readability. Search engines prefer articles that are fairly easy to read by an average 11-year-old student, as defined by Flesch Reading Ease test.
Include a subheading containing a keyword/key phrase. Although this is not a major ranking factor, this is beneficial.
Structure the SEO friendly article by using H1 heading for titles, H2 for subtitles, and so on. Don’t skip a heading number on a subtitle (e.g, if there is an H1 and a H3 heading, there should be an H2 heading in between).
Keyword density is percentage of how often your keyword appears in the article related to the total number of words. To calculate your keyword density, use the following formula:
Keyword Density = Number of keywords/total number of words * 100
Repeat your keyword/phrase throughout the article. Be careful thought not to overuse it, as it affects readability and is considered keyword spamming. 1-3% keyword density is considered optimum. As a rule of thumb, use 1-3 keywords per every 100 words in your copy.
Meta description is a 160 character description of what your article is about. This is what Google includes in the snippet in the web search. Meta description should include keywords/phrase and be roughly between 150-160 characters in length.
Use relevant images and ensure they contain alt tags with the target keyword/phrase.
Don’t use the same keyword more than once on your website.
Ensure that the keyword/phrase appear in the URL for this page.
Also read: Can I do SEO myself?